I've worked in PR for nearly 10 years now and I still never cease to be amazed at the continuing number of complaints from journalists about shoddy PR practice. It's just so unnecessary (the crappy PRs not the complaints). Some of them begger belief, I mean it's just inconceivable to me that someone with even a modicum of intelligence would write “Apologies if this story is not of relevance to you”, in an email to a journalist or blogger. And this, I mean come on, are client really being charged for this kind of nonsense?
