Oh dear, dear me. It's been a shocking week for the PR industry.
First we get a PR firm revealed as giving their clients positive reviews in the app store, then we get the PR spammers who don't understand the basics about how to send an email (although to be fair the offender has subsequently set up a blog to 'learn' from the experience).
This morning respected entrepreneur Loic Le Meur blasted the PR industry wholesale and although there are some wild generalisations in his piece, much of what he says is fair comment. And to round it off we have PR agencies sending 7MB attachments to journalists.
It's just shoddy. There's no excuse for any of this. It's not brain surgery people, it's PR.